drtv media buying agency

October 8, 2022
Smiling Indian woman.

5 Advertising Techniques to Resonate With South Asian Ethnicities in the U.S.

The South Asian American segment comprises people with roots in India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Nepal, and the Maldives. According to recent estimates, South Asian […]
October 7, 2022
Ads displayed in town square.

Everything You Need To Know About Media Buying

Media buying is the process of taking your creative content to the target audience using the best possible channel. The process involves deciding on the context […]
September 25, 2022
Group of South Asian bikers.

4 Current Trends That a Business Can Use To Tap Into the South Asian Market

Currently, there are nearly 6 million South Asian Americans in the country. This population segment has over $1.3 trillion in buying power. If a business ignores […]