According to the most recent census, European Americans account for a third of the total US population. They either have self-reported European ancestry or they’re foreign-born […]
The South Asian American segment comprises people with roots in India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Nepal, and the Maldives. According to recent estimates, South Asian […]
Currently, there are nearly 6 million South Asian Americans in the country. This population segment has over $1.3 trillion in buying power. If a business ignores […]
With growing social awareness and the rise of social media, brands cannot afford to be culturally insensitive. The need to be relevant, sensitive, and appreciative of […]